dfp

I thought I would share my experience of trying to implement both the header definition style alongside the inline definition style, so that I could allow editorial staff to choose whether or not to place adverts in the body of an article.

This slideshow suggests that its benefits include: It is possible to load ads after a full page load including in an ajax call.

I think it may also be possible to include a layer of security into the ad delivery essentially we can strip out any js we don't want to be introduced into the site e.g. removing document.writes.

Google tag manager may be useful after all to a developer wishing to open up the ability for ad teams to insert their own ads, without giving full backend access.

I liked the implementation in this blog post about how to define DFP ads based on the browser window size, its an interesting read, but the part that caught my attention was titled "Showing / Hiding Ad Slots Without CSS" were ads are only defined if the window width is within a certain size during page load.

It would mean that the different advert sizes would probably need to be set up in DFP, but once set up they would only be called by the appropriate device.