Commerce Cart abandonment

I watched a Webinar recently and while its not in my direct area of interest, it did raise some interesting points
(Webinar availble at:

Cart abandonment rate is:
// Bariliance, 2016 and 2015 cart abandonment data

Global Avg 77%
Desktop 73%
Tablet 81%
Mobile 86%

// Forrester Research "The state of retailing online 2018: Store investments, Business objectives and Mobile" March 26 2018
Mobile is highest traffic, but lowest conversion

Desktop - 46% Traffic - 3.5% conv rate - 64% online sale revenue
Tablet - 5% Traffic - 2.8% conv rate - 4% online sale revenue
Phone - 49% Traffic - 1.7% conv rate - 32% online sale revenue

51% US smartphone users say they don't make purchases using a phone because desktop is easier

Reasons for cart abandonment

Extra costs added on such as shipping and taxes (60%)
account creation (37%)
too long complicated process (28%)
couldn't see total order cost (23%)
website crashed (20%)
no trust (19%)
delivery was too slow (18%)
returns policy unsatisfactory (11%)
not enough payment methods (8%)
credit card declined (4%)

Some of the solutions offered in the webinar are also listed here:

Many of the solutions by Magento could be offered to Drupal Commerce with some research and installation of the appropriate modules.

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